Company Core Values


As we work on adapting to this ever-changing technological landscape, it is important that we remain dedicated to serving our clients and giving back to our people and our communities. We build passion and commitment in our work and our people by building on these core company values.

To provide assurance with a personal human touch

Customers & Suppliers have entrusted with us their confidence and respect for one simple reason - we have exceptional people in our workforce. They are professionals in their respective field, and their work is a true reflection of strong company culture. We combine Passion, Enthusiasm, Resources and Expertise knowing that active participation is essential to accomplishing our clients' company goals.

To maintain a powerful international presence

We've worked in several of the globe's most complex and sensitive locations, and our international presence ensures that we can serve our clients wherever they are. Here at the LEEDS Group, we have access to the collective knowledge of an organization that has set high standards of performance in fields such as Tire Technology, Tire Manufacturing and Tire Engineering.

To maintain a Client first approach

We ensure that our customers mission objectives are met with the utmost level of competence and reliability at the lowest possible cost. We want to create something worth creating, and so we relentlessly focus on building high quality systems that will endure the test of time. Maintaining a customer-centric focus means putting ourselves in the clients’ shoes so that we can consistently improve and make their experience worthwhile. Our work style and approaches ensure that key projects begin on time and within budget. LEEDS clients come back with the assurance that we have the knowledge and experience to take organizational performance to the next level.
Our company growth is based on mutual success. When our customers and our employees grow, we grow.

To create a positive impact in people’s lives

Our people are one of our organization's founding pillars and most valuable resources. It is their work that contributes so much to our success. We recognize that the work we do has a significant effect on other organizations, their employees, their customers, the environment, and society at large.
Leeds United makes every effort to ensure that these effects are positive and constructive, which is why we follow a customer first approach. Volunteer work with United Medicare, Go Green initiatives and our efforts to support holistic education design and development are all examples of our endeavours.

To foster community relations

Our company culture is characterized by a clear set of company values - Trust, Innovation, Gratitude and Passion. They represent our interactions with our clients, co-workers, and communities. We hold each other responsible for building a company that we can all be proud of.
We look forward to learning how we might work together to bring our values to life, whether you are a prospective client, a small business owner, or a future employee.
"Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships."
– Stephen Covey

Maintaining a flexible work-life balance

While hard work is an integral component of our success, we believe that having fun and being out of work is equally important to that success. Whether that means taking a time out to enjoy each other's company over a cup of a coffee or whether its' a fun company activity day, LEEDS wants to create a space where creativity and productivity can thrive together.
It is through this idea of giving joy to our people; we can foster a positive energy at work. It is essential to be around happy, motivated and positive people. It is good for us, for the team for our customers. So, if you need a slice of cake and a stroll at 12pm or if you have plans to have a movie night at 6pm, LEEDS is here to support you.